What makes a good Title Sequence according to Kyle Cooper - Blog Post 5

What Makes A Good Title Sequence Research (Kyle Cooper)
According to Kyle Cooper what makes a good Title sequence is one that holds the audiences attention gives them a clear idea of the genre of the film and provides them with enough information to feel intrigued but not bored. They shouldn't want to be anywhere else but there watching that film.
Kyle did this well in his title sequence for Seven which he was able to give the audience a good idea of the film genre and even a little bit of the storyline.

For example the storyline of the film is about a man who keeps journals about who and how he is going to kill specific individuals. Therefore in the Title sequence Kyle felt that it was important that he had a handwritten font, and a lot of scratching sound effects of pen on paper.

Cooper also expresses that he likes simple typography designs, and title sequences that encapsulates the main characters obsession, personality. Along with particularly beautifully photographed and filmed objects.
He also mentions what he calls story based title sequence which have specific back stories, and a clear metaphor.

Kyle Cooper concludes by saying that Title sequences are so important because they can tell a back story, help the film put you where you need to be (headspace) and it also allows designers and typographers to be able to tell a story. 

Below is an image still from the title sequence for the film Seven. As you can see the main plot of the film is revealed to the audience within the title sequence. This being that the main character keeps a journal which he records the people he has murdered but also those who he is going to murder. The sped up motion of the person writing in the notebook puts the audience on edge which sets the genre of the film being a thriller.

 Another aspect of the title sequence that adds to the suspense is the darkness of the scenes. Darkness is known to be associated with scary things and therefore by making the scenes dull it instantly tells the reader that the film is supposed to be scary as apposed to if it was well lit. Throughout the title sequence the face of the person who is writing is  never revealed. This is very effective as it makes the audience want to continue to watch the film so they can find out what this killer looks like and whether they actually will carry out what they plan to do.