From watching the documentary, Thomas Sutcliffe said, "Films need to seduce their audience into long term commitment. While there are many types of seduction, the temptation to go for instant arousal is almost irresistible." :I think Sutcliffe is implying to create a good opening, you need to grasp the attention of the audience.
Also, Jean Beineix said that creating 'instant arousal' can cause a risk of too many questions being asked along with the possibility of confusion. Beineix went on to say that the bar is then set too high and the amount of excitement is then expected throughout. Beineix follows the theory that the opening should build up to the film slowly and gradually, without giving anything away.
"A good opening will make the audience feel that they do not know nearly enough yet, and at the same time make sure that they do know enough." This implies that you need to keep the audience hooked without giving away too much. The key is that the audience need to be able to make an initial judgement.
The Shining (opening sequence) gives a feeling of suspense as you think that its just a scenic setting but the camera follows the car showing that they are heading into danger. The fact that the camera angle is from a high angle and trailing the car means, there may be something behind them, this leaves the audience asking who would be following them or what danger are they driving into.
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