Genre
According to the BFI statistical yearbook 2014, the 3 most successful film genres at the UK box office were Animation, action and comedy. The 3 genres with the least success at the UK box office were Romance, Documentary and war. *The hangover part 3*
During the same year 33 animated films and 47 action films were made. Information on genre tells us that film producers will create films associated with the most popular genres to make the most profit.
Audiences
In 2013, 15-24 year olds made up the largest proportion of cinema admissions in the UK.
In this age group the comedy film The Hangover part III was the most successful, where as with the over 50s British comedy drama Quartet was most popular.
A wide range of genres appealed to women, whereas action films, comedies and thrillers such as Alan Patridge: Aloha papa were seen as most popular amongst men.
UK films appealed to all demographic groups but its main focus is on those who are 45 and about.
Animations such as Wreck it Ralph, Despicable me 2 and Monsters university were of particular appeal to the 7-14 age group. The most significant amongst them being the One Direction documentary. This shows those within this age group enjoys animation.
The 35-44 age group include mostly parents and carers therefore they would see a lot of child friendly or children based films such as frozen, the crowds and jack and the giant slayer.
Action films appealed strongly to the 25-34 age group through films such as Django unchained, Fast and Furious 6, rush and trance.
The C1 social group were attached to a range of genres including, action, sci-fi and drama. Popular titles amongst this audience group were Rush, Captain Philips and Gravity.
Through looking at the tables for popular films in London and Scotland results showed, those living in London preferred action dramas such as Django Unchained and fast and furious 6. Where as in Scotland the films Star Trek into darkness and sunshine leith were most popular.
Black and minority ethnic groups were over represented among buyers of cinema tickets, video rental and digital film. Disabled audiences were over represented amongst video buyers.



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