They are often used to showcase the cast and crew involved in the making of the movie. It promotes the actor with association to the particular genre of the movie. It also helps to improve their fan base. It is also a sign of status and recognition. For example, the most important roles are strategically.
They incorporate the logos of companies (i.e. idents) introduced involved with finance, production and distribution of the movie. This also advertises the company in a good light, especially if they are affiliated with successful movies.
They also set the scene of the film and give audience brief idea of the genre of the film, a storyline etc.
For example, Men in Black have a themed film opening. They list cast, director and the ident is shown, this sets the standard for the film.
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