Evaluation Question 5

How did you attract/ address your audience?

Our audience was attracted primarily through the story line of our film. Our film has been created to go against the typical conventions of an action movie and express women in a different light. We want to show women in a positive light and i feel all women and young girls who see the advertisement of this positive message will be more intrigued to watch it.
Another way in which being our main character. When trying to attract a specific audience you most importantly want to create a character in which you can relate to, therefore our character is dressed in clothes which could be easily identified by the young and older audience, for example her nike branded trainers.

On the lines of clothing she is also wearing a quite popular fashion statement, a bomber jacket, therefore when people see this clothing piece that she's wearing and know they also have one, they would feel they will be able to relate to the character a bit more.

Within our target audience we are hoping to attract those who live in an urban environment. Our film is based in North London, and has been filmed on backroads to express the urban environment even more.

In terms of our rough cut feedback, i feel it helped us decide on what we could add to our film as we were pitching to our chosen demographic. The people who gave us the feedback were those of our target audience therefore if they didn't understand something about our storyline or didn't feel they could relate to the main character, then those changes needed to be made for the success of our film.





After the premiere of our final title sequence, i asked members of the audience to give feedback on our film, if they liked it, what did they like? what stood out to them? and lastly any improvements they felt would be helpful in the future.